HR Brand
In the context of Kyrgyzstan’s relatively small labor market, more and more companies are focusing on systematic and long-term efforts to build their HR brand.
An attractive HR brand as an employer attracts more talented employees, reduces vacancy fill times, optimizes payroll, improves retention rates, and fosters a unique, fitting corporate culture. It also lowers the costs of recruitment and onboarding, boosts employee loyalty to the company, and enhances their workplace efficiency.
A successfully built employer brand provides a powerful competitive edge in the market. A strong HR brand influences a company’s business reputation, impacting all aspects of the business—from marketing and sales to production and financial performance.
HR Lab consultants assist companies in evaluating employees’ perceptions of the organization as an employer, assessing how potential candidates view the company, analyzing its current external image in the labor market, conducting competitive industry analysis, and crafting an appealing Employer Value Proposition (EVP) tailored to various candidate segments.
Experienced HR Lab consultants also identify effective communication channels, develop a unique PR strategy for the labor market, and implement it within optimal timelines.
At the client’s request, our specialists provide long-term support to regularly measure employee engagement and satisfaction, monitor the company’s external labor market image, refine the EVP, and adjust the action plan to sustain a robust HR brand.